Google Adsense is without any doubt the highest paying,proved,trusted and the most popular Ad network. Many Bloggers around the world who use adsense as their major source of revenue depend only on this ad network and miss the opportunity to maximize the revenue using programs and platforms like Doubleclick Adexchange ,DFP SB adserver etc.Also very few get direct and good paying advertisers to their Blogs or websites.Hence,for most of the bloggers and website owners adsense is the major source of revenue from their sites.
Although affiliate programs like from popular web hosting companies,Amazon and other such Affiliates etc do pay more than CPC,CPM and CPD based ad networks but they only pay if their products are purchased and not all Bloggers earn much from it on regular basis. Adsense gives and pays the expected per month revenue to publishers every month and is also trusted by many bloggers all around the world.
After Google acquired Doubleclick,It integrated and used it’s technology for ad serving,advertising and publishing solutions which benefited all the sections involved in advertising business.Google or Doubleclick Adexchange for Publishers is the premium version of adsense where not only Ads from Adwords network but also non-google ads can be displayed.Also,it gives much more CTR than adsense and the percentage of revenue kept by Google between adexchange and publishers is very less as compared to adsense.In addition to this Ad Exchange provides much more control over ads to be displayed on the site and includes various powerful tools.
Although all the above mentioned facilities,freedom,more percentage of revenue given to the publishers and much more is true,but getting into adexchange directly and signing up with them is very difficult as google only deals directly with Publishers getting millions of page views per day.But they have a NPM partner program where small publishers can sign up with their trusted and official partners where such criteria is not applicable.But criteria set by the NPM partners needs to be satisfied if any.
Choosing right Google Ad exchange Partner is very essential in order to maximize and improve your revenue earnings.I would recommend to choose AdExchange partner who is also a certified Adsense partner by Google.This helps in better optimizing and understanding adsense and adexchange policies for implementation of google ads on your website.Hence,maximizing your revenue.
Here are some benefits for publishers who use adsense along with adexchange:-
1) Using maximum of 4 adex ad codes is allowed.
2) More percentage of revenue than adsense for publishers.
3) Adsense and Adexchange accounts can be kept separate if signed up through an official partner.
4) Even publishers who do not have adsense account can apply for adexchange program through NPM partners independently.So the requirement of having an adsense account is not needed atleast through npm partners.
5) Integration of Doubleclick for publishers Adserver is possible with adexchange.
Note:- You are allowed to place maximum of 4 adex codes on a single webpage.You may use 3 adsense+1 adex or any combination including all four adexchange codes too but adsense ad codes per webpage should not exceed more than three.
[Doubleclick for publishers (DFP SB/DFP) Ad codes enabled with adsense will also be considered as adsense ad codes if they display ads from adsense network ]
Bonus Tip:- If you signup through some of the reputed adsense certified partners who are also official Google AdExchnage NPM partners,you will receive free optimizing and implementation tips,suggestions for adsense along with adex.Adsense certified partners charge heavily for this if opted separately or only for adsense optimization services.
Also note that optimizing adsense ads on your website and getting managed your Adsense account by the adsense certified partners are two different things altogether.