Google adsense one of the most popular Ad Network recently announced the Google Adsense certified partner program.Adsense team has now partnered with companies to manage the adsense accounts of individuals and businesses to help them grow their revenue from adsense by optimizing their ads on their respective sites.This is same as google directly managing the adsense accounts of popular sites like cnn,nytimes,about.com etc which receives huge traffic.
Not all companies that apply for being a partner get certified.Google says “Our AdSense Certified Partners are carefully vetted and meet rigorous qualification standards, and can assist you whether you’re new to the AdSense program or are an existing publisher.”
Note:- you can find the list of certified partners here.If you search from Indian google search you will not see the updated list as google.co.in page is not updated yet.
Here are the Services that Certified Partners offer include, but are not limited to:
- Set up of AdSense account
- Performance analysis
- Performance and revenue optimization
- Maintenance and troubleshooting
Also Google recommends to use these partners to improve your seo,social media marketing and overall site improvement.getting managed your adsense account from a certified partner helps improve your adsense revenue by 85-90% with same traffic.Also there are some hidden benefits like getting upgraded to a premium adsense account,getting approved for Google Adexchange account etc.
Benefits of working with a Google AdSense Certified Partner:
- Certified experts maximize your AdSense performance and earnings
- ROI-focused collaboration with performance based compensation
- Freedom for publishers to focus on generating great content and have it monetized by experts
Using AdSense on your website doesn’t necessarily mean you’re maximizing the potential of your website. Here are some services our Certified Partners offer to boost ad performance:
- A/B tests
- Ad placement optimizations
- Ad design optimizations
- Vertical/audience-specific implementations
- Ad product optimization
As discussed the above advantages and benefits of adsense certified partners,but there is charge for these services .These charges may be revenue share between you and your certified partner or they may charge you a high initial fee depending upon the services the partner provide and their charges structure.
Along with adsense many partners also give you access to direct advertising,they create an adexchange account for you which is very difficult to get for a small and medium publisher.Only sites receiving traffic of 1.5-2 million page views per day are eligible for Google Adexchange account.
In order to get started with these adsense certified partners,do visit the official Google Adsense site to get more information and find a right partner from the official partners list.