After Google announcing “Google Domains” ,Now Amazon too has jumped into domain registration business.Google Domains is still not available to public for registration and only people having invitations can test this service.Although late but amazon has has made this service available to all it’s customers.Earlier one had to register domain elsewhere and then use amazon’s cloud services like ec2,s3 etc,but now one can buy domains through Route 53.
The price charged per domain name registration varies with the extension chosen and starts from $8 onwards. A .com is charged for $12 which most of the popular registrars charge these days.To keep tough competition to Google, Amazon’s move to get into Domain Registration Business is not surprising considering the opportunities from the new extensions in the recently added gtlds etc.Also with new registration domain transfer from other existing registrar is also possible at amazon.
It will be interesting to see after Google Domains opens up for public,who really conquers the market and with what percentage of share but for time being amazon’s new service for domain registration adds up more worries for existing registrars and the domain industry as a whole including the world’s most popular registrar Godaddy.
Google and Amazon have tough competition ahead considering the present services offered by various registrars and especially the low pricing charged by many registrars.Also lowest pricing charged(0.99$ ) by godaddy for the initial first year may be a challenge for these two internet and cloud giants.But having said so the entry into this industry by both Google and Amazon can eat up the competition in near future.This may also have a huge impact on current registrars like Godaddy and Enom on profit and market share in the Domain Industry.