Google’s Adsense Partnership program has helped both publishers as well as partners to grow their business to a great extent.This program was launched with an intention to help grow publisher’s revenue, get support on behalf of Google to publishers and also make websites comply with all Google policies to ensure that the advertising ecosystem flourishes in all respects.
Although the adsense partnership program was launched since 2013, but it has not made an impact as expected. Some of the main reasons for this are that most of the publishers receive very low to moderate amount of traffic, and only few publishers worldwide are been able to receive good amount of traffic to really earn from adsense program.
Also, most of the adsense certified partners only accept publishers with at least 5-6 lac page views per month and some partners accepts publishers with minimum of 1 million page views per month as they feel that anything less than this would be a waste of their time and efforts.There are only few partners who accept publishers without any minimum traffic requirements.
One should be aware of the fact that without good quality content and decent amount of traffic , earning good amount of money from any advertising network is not possible. So traffic plays the most important role in generating online revenue from advertisements.Also, no adsense partner can increase revenue of a publisher without quite a good amount of traffic at all.So not many publishers have tried this partnership program till date.
Even if a website publisher is earning good amount of traffic and revenue, he would not opt for services from partner as there is a revenue sharing from his adsense revenue. Hence, he or she would not be in a position to take full advantage of ad optimization and have no idea about his website’s potential to earn maximum using adsense.
In addition to this, many publishers fear of loosing their account if they join a partner. Some partners do not inform about the process of unlinking publisher’s account from their partner console if for some reason the publisher wants to get rid of partner and manage his account by himself. The program should also equally benefit the partner so that he can use his expertise in order to help a publisher grow revenue from his site in it’s full strength.
Now to earn quite a decent amount of revenue from adsense program, choosing right adsense certified partner is very important. If your partner has the ability to understand your website properly and implement necessary changes accordingly, you are sure to be successful in increasing your adsense revenue.
In order to make you understand the process of joining a partner and help you make most out of adsense partnership program, I will provide some tips that will help you choose a right Adsense Partner depending upon your website and it’s traffic.
What kind of Adsense Partner should you choose if you are a small or a medium publisher ?
In most of the cases, small or medium publishers fail to get good amount of traffic for their websites. Hence, this is main reason why they are not able to make most out of adsense. Also, there is no point of optimizing ads etc on sites which have very less or less traffic as this will not increase the revenue and all such efforts will be of no use and it will be simply a waste of time of both you and your partner.
Now if you are a small publisher, you should find a partner who can help you in seo, guide you in creating great content, help you developing your site which takes less time to load, help you place ad codes without disturbing user experience etc. These are some of the services which are required for small or medium traffic websites as if the basics are right, then there is some possibility of gaining good amount of traffic and hence revenue. In addition to this, your partner should have deep knowledge of Google Analytics as this tool can help make wonders if used and implement changes based upon results by analyzing the analytics data properly.
There are many such services which you as a small publisher needs to build a strong foundation of your website.
So it is highly recommended to join such a partner so that you can succeed in achieving your goal.
One of the most common reason that partners do not want to take small or medium publishers is that these publishers do not make decent amount of revenue due to lack of traffic and hence they as a partner cannot earn in order to grow their own business.So many partners do accept these publishers as they feel it just increases their workload and would not be beneficial for them as well as small publishers to grow their businesses. It is true in many cases as partner company has to hire expertise and pay their salaries so that they can offer the best to the publishers. If say a publisher receives a thousand page views per month from all traffic sources, how much revenue can that site generate and how much revenue share a partner can get from it ?
No one would be interested to do business which will make him earn some few dollars per month. A partner company should at least make some couple of thousands every month so as to hire best expertise and pay their salaries.
Considering the above scenario, here are some of the partners who accept small publishers and help them grow their adsense revenue:-
These are some of the partners who accepts publishers with low or medium traffic website publishers.
What kind of Adsense Partner should you choose if you are a large publisher ?
If you happen to be a large size publisher, you should definitely join a adsense partner who is capable of handling large traffic websites and provide best ad optimization solutions for your website.
As your website is already popular and receives huge traffic, it is recommended for you to join partners who have best expertise to work on your website which will surely improve ad performance and increase your revenue from 50% to 300%.
Here are some of the partners who only focuses on quality traffic websites and publishers:-
2) Youlamedia (Requires minimum 20,000 page views per day )
3) Click Performance ( Requires minimum 1 million page views per month)
These are some of the partners which have best expertise to work on your websites and help you grow your revenue much beyond your own expectations.They have good experience of working with large publishers and you would always benefit from their experience and skills.
Which revenue sharing model you should select depending upon your website’s traffic ?
There are two types of revenue sharing or charging models which most of the partners talk about and they are as below:-
1) Flat 20% revenue share from publisher’s revenue :-
This kind of revenue sharing is beneficial for publishers with huge traffic websites as they would not find it difficult to share it as long as their revenue grows due to efforts taken by their partners.
2) 30% incremental revenue:-
This kind of revenue charges would be ideal for both small publishers as well as large publishers. But small or medium publishers would find it more beneficial as payment is only made if revenue increases.
Here is an example of how partner charges 30 % incremental revenue:
1. Base Revenue agreed.
2. Payment is only made if they increase revenue.